In the era of digital transformation, companies strive for innovation and efficiency in every facet of their operations. Networking is no exception. It's no longer about exchanging paper cards, but about creating experiences and forging authentic connections. Enter V1CE, a tool that reimagines networking for the digital age. Here we can hear from Alex Levin, Director of Strategy at L+R, to discuss how they're leveraging V1CE to redefine their networking strategy.
Before adopting V1CE, L+R relied on business cards, branded merchandise, and QR codes for networking. While these methods exuded quality, they didn't resonate with the company's technology-driven ethos. As Alex explains, "They were not seamless, had too much friction, and didn’t have a technology-enabled component that aligned with our ethos."
The moment of change arrived when L+R decided to exhibit at the Mobile World Congress in Barcelona, the largest and most influential connectivity event in the world. They needed a tool that was not only easy to use and looked good, but one that could be updated to reflect changing business in real time. That's when they turned to V1CE.
The integration of V1CE into their networking strategy was seamless. Their business development team used V1CE cards during the Mobile World Congress, an event with 80,000+ attendees. The cards, coupled with a unique URL that led to a bespoke mobile web experience, offered attendees the opportunity to mint NFTs (Proof of Attendance Protocol) for free. These NFT holders could then visit the L+R Company Merchandise Store website, connect their NFT wallet, and unlock a token-gated product (a company branded t-shirt) that they could redeem for free.
A winner of three Lovie Awards within the Web3, NFTs & Metaverse: Public Service & Activism for their work with Unstoppable Domains, L+R is no stranger to innovation. They've effectively showcased their ability to use technology seamlessly to add value and enhance experiences.
In terms of staff and customer reaction to V1CE, the response has been overwhelmingly positive. "Love it", was Alex's succinct summary. In fact, they are planning to have a V1CE card in each of their main offices in Brooklyn and Barcelona and use them at all events they sponsor, host, or exhibit at.
Alex Levin's testimonial for V1CE perfectly encapsulates the value and convenience it offers: "The V1CE cards & platform were key to making our company’s experience seamless and give our prospective customers an opportunity to use a combination of cutting-edge technologies in a meaningful way."
By embracing V1CE, L+R has managed to transform networking into a dynamic, interactive experience, staying true to their commitment to innovation and technological prowess. Their success story serves as an inspiration to all businesses ready to step into the future of networking.