How BIC Improved Networking with V1CE Digital Business Cards

How BIC Replaced Paper Cards with V1CE Digital Business Cards

In a high-speed environment like the Bahrain International Circuit (BIC), outdated tools like paper business cards and badges were slowing communication and creating logistical headaches. By switching to a digital business card solution from V1CE, BIC eliminated waste, increased efficiency, and aligned with its sustainability goals while enhancing how staff and stakeholders connect across events. This case study reveals how a simple upgrade led to major gains in speed, flexibility, and brand perception.

Transformation: Data-Driven Impact Across the Organization

The shift to V1CE digital business cards brought measurable benefits to the Bahrain International Circuit. Beyond brand image and convenience, the numbers told a compelling story:

• An estimated £12,000 ($15,500) is saved annually by eliminating paper printing and plastic badge production
• Over 1,100 hours saved annually across the whole team through instant updates and reduced manual workflows
• A 37% reduction in lead loss at networking events due to instant access to up-to-date contact info
• Over 9,000 paper cards and badges are eliminated annually, helping BIC meet internal targets for reducing waste and carbon emissions.
• A 46% improvement in internal follow-up speed, attributed to the integration of V1CE with the company’s CRM and HR directory systems

As part of their growing digital business stack, BIC also embedded V1CE into digital signage and virtual backgrounds, making their contact info accessible during video calls and digital presentations.

Background: Speed, Precision, and Innovation

The Bahrain International Circuit (BIC) is more than a racetrack. From hosting Formula 1 races to corporate events and international conferences, the circuit is a bustling hub of activity. Behind every event is a dedicated team of full-time staff, contractors, and volunteers working at high speed to ensure seamless execution.

Real-time communication and up-to-date contact information are non-negotiable in a fast-paced, ever-changing environment like BIC. With hundreds of personnel handling diverse roles across different departments and events, the traditional model of using paper business cards and printed badges was becoming a bottleneck.

“The launch of our contactless business cards is another step in our commitment to building a sustainable future... We are delighted to be working with V1CE.”
– Laurence Jones, Senior Manager of Marketing and Communications, Bahrain International Circuit

The Challenge: Outdated Tools

Paper business cards were once the norm at BIC, distributed among permanent staff, event teams, and volunteers. But these static tools couldn't keep up in a world where roles shift rapidly, especially during race weekends. Changes to job titles, departments, or contact information required new prints, which meant delays, logistical headaches, and mounting waste.

Even worse, lost cards or badges created friction in professional exchanges. Outdated contact details didn’t just affect internal coordination—they impacted first impressions, professionalism, and lead generation opportunities during high-profile networking events.

“It made our life easy,” said Mohammed Sarhan, Assistant Manager at BIC. “One card can be used multiple times, thanks to the team at V1CE!”

The team needed a smart business card that could adapt in real time and reflect their reputation for innovation.

Discovery and Decision-Making

With a strong focus on digital business transformation and sustainability, BIC began exploring solutions to modernize how it shares information while reducing manual data entry and paper waste.

Enter V1CE. The platform’s ability to create digital business cards with built-in NFC technology, customizable profiles, and real-time updates offered the perfect fit. More than just a digital card, V1CE functioned as a mobile-ready communications tool with QR code functionality, Apple Wallet integration, and compatibility with both Android phones and Apple Watch.

The decision to use bamboo NFC cards also aligned perfectly with BIC’s eco-friendly goals. No more printing paper cards or producing plastic badges that would be discarded after every event. Instead, one physical card could be reused, repurposed, and reprogrammed instantly.

Implementation: Digital Business Cards in a Fast-Moving Team

V1CE’s rollout at BIC was designed for speed, just like the events they host. Within days, staff were trained to create digital business cards through V1CE’s dashboard. Profiles were fully customizable, including job title, department, branding, company logo, and social media links. Each card offered dynamic contact sharing through a simple tap or QR code scan. Whether shared in person or during virtual meetings, team members could deliver updated contact details in just a few clicks—no app download required. The flexibility meant even temporary volunteers or rotating event contractors could be brought up to speed instantly.

Multiple cards were distributed across departments, with V1CE’s smart digital business card app allowing central management of profiles, off-boarding, and contact syncing. This eliminated the need for manual data entry by allowing instant exchange of contact details at events.

A Modern Experience That Leaves a Lasting Impression

Clients, partners, and media contacts were quick to notice the upgrade. The smart business card became a symbol of BIC’s commitment to innovation. From its sleek design to its customizable profile pages, the digital card offered a streamlined and memorable experience.

Staff no longer needed to worry about carrying stacks of cards or scrambling to get updated badges. With a tap of an NFC business card or a quick scan of a QR code, contacts could save full details—including job titles, phone numbers, social media profiles, and dynamic email signatures—directly to their devices.

This seamless integration into the company’s communication flow helped create more leads and close more deals. Each interaction became more than just a conversation—a trackable connection.

Looking Ahead: BIC’s Digital Strategy Gets a Green Boost

The success of V1CE at BIC has led the organization to expand its use of digital cards beyond event staff. Departments including marketing, partnerships, and executive leadership use the platform to maintain brand consistency and manage employee directories.

The team also explores additional features such as CRM integrations, lead capture forms, and virtual meeting overlays using V1CE’s smart profile sharing options. With support for Google Workspace, Apple Wallet, and a user-friendly interface, V1CE continues to prove itself as a powerful asset in BIC’s tech stack.

Conclusion: A Smart Business Card for a World-Class Venue

The Bahrain International Circuit’s partnership with V1CE is a blueprint for how digital business cards work in high-speed, high-stakes environments. From real-time updates to reduced environmental impact, V1CE delivered value far beyond networking.

BIC didn’t just adopt a new tool; it redefined how it connects with stakeholders, manages internal data, and presents its brand to the world.

Ready to take your networking to the next level? Join BIC and thousands of professionals using V1CE digital business cards to connect smarter, faster, and sustainably.

Start your free plan today or create free digital business cards for your team.