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Customer storyMotorsport and events
Bahrain International Circuit

How Bahrain International Circuit cut lost contacts 37% at events

Roles change fast on race weekends, and paper couldn't keep up. Here is how BIC kept every contact current.

fewer lost contacts at events
37%
faster internal follow-up
46%
saved a year
$15,500
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

Bahrain International Circuit white and gold NFC card
“It made our life easy. One card can be used multiple times, thanks to the team at V1CE!”
Mohammed SarhanMohammed SarhanAssistant Manager, Bahrain International Circuit

The challenge

Bahrain International Circuit hosts Formula 1, corporate events and conferences, run by hundreds of staff, contractors and volunteers.

Everyone used paper cards and printed badges. Roles change fast on race weekends, and every change meant a reprint.

Cards and badges got lost, and old details hurt first impressions and cost contacts at big events.

What they changed

BIC chose the V1CE Original card. Staff were trained within days to build their profiles in the dashboard. One card can be reused and reassigned, so there are no badges to bin after each event. Profiles are managed centrally and synced with the company's systems.

StepWhat they did
Cards for every teamStaff, event teams and volunteers got reusable cards.
Trained in daysStaff built their own profiles in the dashboard.
Managed centrallyProfiles are updated, reassigned and removed from one place.
Updating a V1CE profile in seconds, with no reprint

The outcome

  • 37% fewer lost contacts at networking events.
  • 46% faster internal follow-up.
  • $15,500 saved a year on paper cards and plastic badges.
  • 9,000+ cards and badges cut a year.

The team saves more than 1,100 hours a year. Marketing, partnerships and leadership now use the cards too.

“The launch of our contactless business cards is another step in our commitment to building a sustainable future.”
Laurence JonesLaurence JonesSenior Manager of Marketing and Communications, Bahrain International Circuit

Do your team's roles change fast? See your logo on a V1CE card before you pay. Free, takes a minute.

More customer results

Stage Engage55%more contacts at eventsHow Stage Engage captured 55% more contacts at eventsRead case studyKnights100%of paper cards goneHow Knights went paperless and cut new starter onboarding 80%Read case studyLincoln Private Jets22%more contacts at VIP eventsHow Lincoln Private Jets won 22% more contacts at VIP eventsRead case studyDillard's50%better contact captureHow Dillard's cut 120,000 paper cards a year and got 3,500 hours backRead case study

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.