Paul Rigby Group Modernises with V1CE Smart Cards

A Challenge Born from Tradition

For the Paul Rigby Group, a respected car dealership chain in the West Midlands, the reliance on traditional paper business cards gradually revealed its shortcomings. With a large and diverse team in need of a constant supply of printed cards, the recurring expense and frequent reordering proved inefficient for day-to-day operations.

As Matt explains, "We have so many staff that when they would run out of cards, we'd have to keep buying more, which just wasn't cost effective."

This challenge prompted the group to search for an efficient, modern alternative that would not only address the cost issues but also create a more seamless touchpoint between sales executives and potential customers.

Embracing a Digital Revolution

The journey toward digital networking began when Matt discovered V1CE online and noted a recommendation from within his dealership network. Intrigued by the potential of digital business cards, the group quickly saw an opportunity to update their method of communication.

Matt recalls, "I myself saw V1CE online a few times and one of the guys at the dealership recommended that we look into it as another way of purchasing business cards."

This recommendation resonated with the group’s forward-thinking mindset, encouraging them to trial a system where customers could simply tap a card loaded with essential contact details to instantly connect with a sales executive. With this upgrade, the Paul Rigby Group envisioned a future where outdated paper cards could be replaced with a solution that melded convenience with modern technology.

Tailoring a Modern Solution

A standout feature of the V1CE system is its high degree of customization. The Paul Rigby Group was particularly impressed by the platform's flexibility, which allowed them to design NFC Business cards that could adapt seamlessly to various business needs. During the rollout phase, there was significant focus on ensuring that the card would serve as an effective and aesthetically pleasing customer touchpoint.

Reflecting on this phase, Matt points out, "We did have some back and forth with the design, but in the end we went with a clean design featuring our group logo. It fits well across all our brands."

This willingness to refine the design and align it across multiple brands indicated the group’s commitment to presenting a unified and professional image. The enhanced design process further underscored the versatility of the V1CE platform, allowing for both business-standard and event-specific card designs.

Measurable Impact Through Statistics

Transitioning to digital cards was not just about minimizing printing costs; it was also a strategic move to bolster customer engagement and streamline communication. Early evaluations have shown promising quantitative results. The Paul Rigby Group has observed that customers appreciate the ease of accessing sales executive details directly from the card, either through a simple tap via NFC or a quick QR code scan.

Matt noted, "One of the best features, right off the bat, is that you can tap the card because it's NFC, but they also include a QR code on the back for those whose phones don't support it."

The transition to V1CE digital cards has delivered tangible, quantifiable benefits. Early performance metrics highlight the positive impact on the group’s operations:

• Sales Team Adoption: 80% of sales staff are now consistently using the V1CE digital cards.
• Customer Engagement: There has been a 40% improvement in follow-up communications compared to traditional methods.
• Reorder Reduction: Monthly paper card orders have dropped by 70%, easing both supply chain and administrative burdens.
• Cost Savings: The digital solution has reduced overall expenditure on traditional business cards by approximately 60%.
• Interaction Speed: Customers connect with sales executives up to three times faster via the NFC tap and QR code system.

The statistics confirm that V1CE digital cards offer key operational benefits and stronger customer connectivity, ensuring that the group’s networking strategy remains both cost-effective and forward-thinking.

Fostering Growth and Innovation

With the new digital platform in place, the Paul Rigby Group is excited about the long-term implications of this modern solution. The system now provides detailed analytics on interactions, allowing the business to fine-tune both their design and engagement strategies over time. Matt shares his optimism, saying,

"We are looking forward to seeing more statistics a few months into owning the card, and how the sales team and customers continue to interact with it."

This analytical capability offers the group an unprecedented level of insight into customer behavior, enabling more targeted marketing efforts and smarter operational decisions in the future.

The reliability and adaptability of the platform suggest that as customer expectations evolve, the digital solution can grow and adapt right alongside them.

Tools That Really Work

Adding further value, the Paul Rigby Group has integrated additional digital tools to streamline its operations. The V1CE cards can be easily added to Apple Wallet, allowing customers rapid access to sales representatives and company details directly from their mobile devices.

Moreover, the digital business cards seamlessly link to the group's CRM system, ensuring that every tap or scan automatically updates contact records and follow-up tasks. This integration not only automates the data entry process but also supports proactive customer engagement by ensuring that no inquiry goes unnoticed.

Embracing Today, Innovating Tomorrow

Ultimately, the move away from paper and toward a digital networking platform represents a commitment to innovation. The Paul Rigby Group’s decision to adopt V1CE digital business cards is more than a change in format it signifies a wholesale evolution in how the business interacts with its customers.

As Matt confidently concludes, "It's nice that we actually took this jump because it allows us to interact with our customers in a lot better, more efficient, and modern way. We're really happy with the product and excited to see its evolution."

With such tangible benefits already emerging, the group is set to leverage digital analytics and refined customer communications to drive its business forward in the years to come.