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Customer storyCar dealerships
Paul Rigby Group

How Paul Rigby Group cut card reorders 70% across its dealerships

Staff kept running out of cards, so the group kept buying more. Here is what Paul Rigby Group did instead.

fewer card reorders
70%
less spent on cards
60%
better follow-up
40%
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

“It's nice that we actually took this jump because it allows us to interact with our customers in a lot better, more efficient, and modern way. We're really happy with the product and excited to see its evolution.”
MattMattPaul Rigby Group

The challenge

Paul Rigby Group runs car dealerships with a large sales team.

Staff kept running out of business cards, so the group kept buying more. It wasn't cost effective.

The group wanted a better way for sales staff to connect with customers.

What they changed

Matt saw V1CE online, and a colleague at one of the dealerships suggested it too. The group chose the V1CE Original card with one clean design and the group logo, so it works across all its brands. Customers tap the card, or scan the QR code on the back if their phone has no NFC.

StepWhat they did
One design for every brandA clean card with the group logo, used across all dealerships.
Tap or scanNFC for most phones, a QR code on the back for the rest.
In the phone walletCards sit in Apple Wallet, so staff always have them.
A V1CE card tapped on a phone shares a salesperson's details

The outcome

  • 70% fewer paper card orders each month.
  • 60% less spent on business cards.
  • 40% better follow-up with customers.
  • 80% of sales staff use their cards regularly.

The group is now watching the numbers to see how the sales team and customers use the cards over time.

“We have so many staff that when they would run out of cards, we'd have to keep buying more, which just wasn't cost effective.”
MattMattPaul Rigby Group

Is your team always running out of cards? See your logo on a V1CE card before you pay. Free, takes a minute.

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.