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Customer storyRetail
Dillard's

How Dillard's cut 120,000 paper cards a year and got 3,500 hours back

Dillard's reprinted business cards every time a title, store or phone number changed. Now 120,000 paper cards a year are gone and contact capture is up 50%.

better contact capture
50%
paper cards cut a year
120,000
staff hours reclaimed
3,500
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

“Our cards were out of date, cost a lot of money. We ordered 700 cards and it just took less than a week.”
Chris SargeantChris SargeantAssistant District Manager, Dillard's

The challenge

Dillard's sells on relationships, and a business card is often how they start.

Every new job title, store move or phone number meant a reorder, a wait for print, and a fresh chance of a typo. Across stores all over the country, the cards were always one change from wrong.

And once a card left your hand, the follow-up was in the client's hands.

What they changed

Dillard's swapped paper for V1CE cards, run from one dashboard. Staff tap the card on a client's phone, and the client can send their own details back, so the contact lands in the CRM.

StepWhat they did
Pilot districtsSenior leaders, regional managers and client-facing staff got cards first.
Every store teamStore staff came next, with training from our team.
One dashboardAdmins create, assign and change cards in one place.
No more reprintsA new title, store or number is a few clicks, not a print run.
Changing a staff member's details in V1CE without reprinting the card

In the video above, Chris Sargeant, Assistant District Manager, shows how his team uses the cards.

The outcome

  • 120,000 paper cards a year, gone.
  • 3,500 staff hours reclaimed from data entry and card admin.
  • 50% better contact capture at events and in-store brand activations.
  • 38% more follow-up engagement.
“People still matter, relationships still matter. An algorithm can't do what this card can do.”
Greg OstbergGreg OstbergDistrict Manager, Dillard's

Still reprinting cards every time someone gets promoted? See your logo on a V1CE card before you pay. Free, takes a minute.

More customer results

Furniture Village70%lower card costsHow Furniture Village cut card costs 70% across 200+ staffRead case studyLotus Cars75%less time on CRM data entryHow Lotus Cars cut CRM data entry 75% and saved $18,000 a yearRead case studyTim Hortons Middle East80%less follow-up timeHow Tim Hortons cut follow-up time 80% and stopped running out of cardsRead case studyAir Canada Vacations64%more contacts at eventsHow Air Canada Vacations captured 64% more contacts at eventsRead case study

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.