How Jack Daniels Updated 20+ Team Members with V1CE Digital Business Cards

Jack Daniel’s is a brand that blends tradition with innovation—and when it came to networking, they saw an opportunity to do the same. By switching from paper to V1CE digital business cards, the team modernized how they connect at events, saved on printing costs, and delivered a more professional, branded experience with every tap. What started as a simple update quickly became a smart move for long-term impact.

“I love the different options of designs for my V1CE card. It was easy enough to use, and everyone I have shared it with loves the look and the ability to share information versus a standard card.”
– Jose Reynoso, Marketing Director, Jack Daniel’s

Transformation: Tangible Benefits and Long-Term Impact of NFC Business Cards

The switch to digital business cards brought real, measurable improvements to how Jack Daniel’s networked:

• An estimated $6,000 saved annually on printing and reordering costs for paper cards
• A 72% reduction in manual data entry by integrating digital profiles directly with contact management systems
• Over 4,000 paper cards eliminated per year, supporting Jack Daniel’s sustainability goals
• A 60% improvement in follow-up effectiveness, with more contacts responding thanks to instantly accessible, always accurate contact info
• A 30% boost in brand impression scores from surveys conducted at recent networking events

These results reinforced what the team already believed: a smarter business card can do more than just share information—it can set the tone for a professional relationship.

A Brand Rooted in History, Always Moving Forward

For over 150 years, Jack Daniel’s has been a symbol of craftsmanship, heritage, and authenticity. Known globally for its smooth Tennessee Whiskey, the brand represents more than a product—it embodies culture, quality, and consistency. But while its legacy is steeped in tradition, Jack Daniel’s has always been committed to staying relevant in a rapidly changing world.

This forward-looking mindset is what led the team at Jack Daniel’s to re-evaluate one aspect of their operations that was lagging behind the times: how they networked. In today’s connected business environment, where potential clients and collaborators expect seamless, tech-savvy communication, Jack Daniel’s found that their traditional business cards were no longer keeping pace. They decided to adopt the electronic business card as a modern solution for networking, offering customizable features and efficient sharing mechanisms.

The Challenge: The Limits of Traditional Paper Business Cards vs. Digital Business Card

At face value, business cards may seem like a small detail—but for a company that interacts with thousands of stakeholders at industry events, tastings, trade shows, and international campaigns, the inefficiencies added up fast.

Traditional paper business cards quickly became outdated. Team members changed job titles, phone numbers, and roles frequently. Reprinting new cards created delays, costs, and, more often than not, resulted in older cards continuing to circulate with inaccurate information.

Worse still, the cards lacked the branding polish expected from a premium brand. They didn’t reflect Jack Daniel’s unique identity, nor did they align with the brand’s growing digital business goals. In many cases, cards were misplaced, lost in travel, or simply forgotten—leaving connections unmade and follow-up opportunities missed. Electronic business cards offer a modern solution, providing customization, integration with other technologies, and eliminating the need for constant reprinting.

Discovery and Decision-Making: Seeking a Modern Alternative

When exploring a solution, the Jack Daniel’s team was clear on their priorities. They needed something easy to use, visually stunning, and capable of keeping contact details always up-to-date. They wanted to maintain a consistent brand presence—both in person and online—and eliminate the manual data entry and physical waste associated with paper cards.

That’s when they found V1CE.

V1CE’s digital business cards offered exactly what the team was looking for: real-time updates, beautiful customizable designs, and the ability to integrate seamlessly into their broader tech stack. Each V1CE card includes a QR code that works even offline, an ideal solution for the diverse venues Jack Daniel’s staff often visit. The cards also support Apple Wallet and Android phones, making them accessible across all devices without requiring a separate app download. The V1CE app is available for download on the Google Play Store, highlighting its accessibility and high ratings.

follow-ups, making networking more efficient and effective.

Implementation: A Seamless Switch to Smart Business Cards

Starting with a small group of marketing and sales leaders, Jack Daniel’s implemented V1CE cards across their team. The setup process was quick and intuitive. Each card was customized to reflect the company’s branding, including the company logo, employee name and job title, and digital profile.

The cards were designed to do more than just exchange contact info. They became digital hubs—linking to social media profiles, product pages, website links, and even video content. With just a few clicks, V1CE made it easy to create digital business cards that aligned perfectly with Jack Daniel’s visual and strategic brand.

As team members began using the cards at networking events and meetings, the benefits quickly became clear. Whether used at trade tastings or internal presentations, the cards offered a reliable, flexible way to share information with a simple tap or scan.

Teamwide Adoption and Enthusiastic Feedback

Jose Reynoso, the company’s Marketing Director, was among the first to see the value. “I love the different options of designs for my V1CE card,” he shared. “It was easy enough to use, and everyone I have shared it with loves the look and the ability to share information versus a standard card.”

The initial pilot led to a company-wide rollout. More than 20 additional cards were quickly ordered for other staff, signaling rapid internal adoption. The cards were added to digital email signatures, embedded in virtual backgrounds during video calls, and connected to Jack Daniel’s broader CRM and contact list management tools. Using a virtual background can enhance professional appearances and branding during virtual meetings.

The marketing team praised the branding continuity, the sales team enjoyed the ease of use during client interactions, and senior leaders appreciated the time and cost savings.

Looking Forward: Scaling Smart with a Legendary Brand

With the success of V1CE’s digital card implementation, Jack Daniel’s plans to expand the use of smart business cards across departments. Their goal is to eventually create digital business cards for every external-facing employee, including brand ambassadors, field sales reps, and executive leadership.

They also plan to use V1CE’s advanced features, including customizable landing pages, CRM integrations, and real-time analytics, to better understand engagement trends and optimize follow-up strategies.

As Jack Daniel’s continues to grow, the ability to maintain a consistent, professional presence across multiple touchpoints—while making it easier for clients and partners to connect—is becoming a competitive advantage.

Conclusion: A Modern Twist on a Timeless Brand

Jack Daniel’s has always been a brand rooted in legacy but fueled by innovation. By adopting V1CE’s smart, digital business card platform, the company proved that even the most established brands can evolve—and do so with style.

The move to digital business cards has helped them reduce waste, improve accuracy, and make every connection feel more personal. QR codes enhance the usability of digital business cards by enabling quick and contactless sharing of contact information. It’s not just about keeping up with the times—it’s about leading them.

Want to impress prospects and simplify networking like Jack Daniel’s? Get started today with V1CE and see why it’s the best digital business card solution for smart, scalable, brand-consistent networking.

Try the free digital business card app today or explore customizable team plans at V1CE.co