How Lincoln Private Jets Replaced 10,000 Paper Cards with NFC Business Cards

For a brand known for luxury, personalization, and sustainability, handing out paper business cards at elite events felt increasingly off-brand for Lincoln Private Jets. That’s why they turned to V1CE and rolled out an NFC business card solution that was aligned with their values and elevated client interactions. The results were immediate: less waste, better lead tracking, and a digital-first impression worthy of the skies they fly.

Transformation: Real Results in Every Interaction for Lead Generation

The shift to V1CE produced measurable, quantifiable results across Lincoln’s marketing and operations teams:

• A projected £9,000 ($12,000) in annual savings from eliminating paper business card design, printing, and shipping
• An estimated 1,200+ hours reclaimed across the team by reducing manual data entry and follow-up time
• A 22% increase in lead generation at VIP networking events, driven by customized digital profiles and instant follow-ups
• Over 10,000 paper cards are saved annually, aligning with the company’s eco-friendly goals
• A 60% boost in client engagement, as tracked via QR code analytics and
• follow-up conversion rates

Not only did V1CE solve a practical challenge, but it also reinforced Lincoln’s position as a luxury brand that leads by example—especially in the digital age.

Background

Lincoln Private Jets is a name synonymous with bespoke luxury aviation. Serving elite travelers who expect the highest levels of privacy, comfort, and service, the brand has carved out a top-tier reputation in the private aviation space. From ultra-personalized jet experiences to concierge-level support, every aspect of Lincoln’s business reflects sophistication, discretion, and cutting-edge innovation.

But while their onboard experience was high-tech and highly personal, their ground-level networking methods weren’t keeping pace. The team relied heavily on traditional paper business cards—an approach that increasingly felt out of sync with their values, particularly around sustainability and brand image.

The Challenge: Paper Business Cards Were Holding Them Back

For a company offering some of the most advanced travel experiences in the world, handing over a paper card at luxury events and client meetings felt outdated.

As Marketing Director Donn Scott Miller explained, “Our old methods didn’t reflect our commitment to sustainability or our brand’s prestige.”

The problems were multifaceted:

Printed paper cards are often discarded or lost, contributing to unnecessary waste and failing to leave a lasting impression. Customizing cards for different events or promotions meant multiple print runs and high costs, especially for a brand that prides itself on personalized service. The lack of flexibility meant staff couldn’t update contact details or showcase service offerings without reprinting. Ultimately, the experience felt at odds with the rest of the brand. An electronic business card, on the other hand, includes essential contact information and advanced features like video introductions, and it can be easily shared via various platforms, making it more convenient and current than printed cards.

Even worse, the company’s eco-friendly mission was undermined by the very tools it was using to build relationships. For a brand that invests in offsetting carbon emissions and building low-impact infrastructure, the continued use of disposable, physical cards sent the wrong message.

The Discovery: Finding a Modern, Sustainable Networking Solution with Smart Business Cards

The search for a more elegant and sustainable alternative led Lincoln Private Jets to V1CE, a digital business card technology leader. V1CE’s smart business cards offered a sleek, digital-first solution aligned with Lincoln’s brand values and environmental commitments.

With the ability to share a contact profile via NFC business card or QR code, staff no longer needed to carry stacks of outdated paper cards. Instead, they could deliver their digital business card with a simple tap or scan—no app required.

More importantly, V1CE’s NFC business cards were completely customizable. At a tradeshow, staff could tailor their profile to highlight current promotions. When visiting high-profile clients, they could personalize the messaging and resources shared. This agility allowed Lincoln to deliver relevant, memorable touchpoints in just a few clicks..

Implementation: Integrating V1CE Digital Business Card Across the Team

Lincoln rolled out V1CE across its entire sales and marketing team over a three-month period. The transition was seamless. Each team member received a premium metal card embedded with NFC technology, which could be paired with their V1CE digital profile. With just a tap or QR scan, clients could view curated service packages, basic contact information, and even custom video content, helping the brand stand out in an increasingly competitive space.

Staff used the V1CE dashboard to switch between client types, manage contact information, and automate follow-up communications. These additional features eliminated the need for manual data entry and ensured contact lists were always up to date.

“The customization element has been a major upgrade,” Donn explains. “It lets us match the message to the moment—and do it instantly.”

Beyond Networking: Scaling the Solution

Encouraged by early wins, Lincoln Private Jets is exploring how V1CE can support broader business operations. From syncing with CRM integrations to adding virtual backgrounds and digital business card app capabilities, the cards are proving more than just a contact-sharing tool—they’re a tech-forward brand asset.

The marketing team is testing dynamic email signatures that embed QR codes to their V1CE profiles. The HR team is looking to link V1CE cards to an employee directory for internal onboarding. Plans include connecting the cards with digital touchpoints like an Apple Wallet version or home screen widget access.

For a global business with clients who expect real-time solutions and responsive service, smart business cards are opening doors to better client relationships.

Lincoln Private Jets’ partnership with V1CE is a case study in what happens when innovation meets intention. By swapping paper for smart digital business cards, the company has elevated every aspect of its networking efforts while staying true to its values.

It’s more than convenience—it’s impact. More engagement, more conversions, more alignment between tech and brand promise.

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