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Customer storyFine spirits
London Cask Co.

How London Cask Co. captured 27% more contacts at premium events

At premium events, the team was typing details into phones and scribbling on napkins. Here is what London Cask Co. did instead.

more contacts from events
27%
more follow-ups converted
35%
saved a year
$11,500
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

London Cask Company black NFC cards
“The difference was immediate. We went from awkward data entry to one simple tap. It made our networking feel refined, effortless, and totally on brand.”
Dari-Anna KusevaDari-Anna KusevaHead of Accounts, London Cask Co.

The challenge

London Cask Co. sells rare whisky casks to collectors, investors and connoisseurs.

Its team attends premium events, but it had no business cards. When people asked for details, staff typed them into phones or wrote them on napkins.

Some new contacts were never followed up, and good conversations went cold.

Printing paper cards would have brought print costs, slow updates and waste.

What they changed

The team set up V1CE profiles in a day, using the video guides on the website, and rolled out custom metal cards. Each card can switch between profiles for buyers, investors and hospitality partners. After each tap, new contacts get an automatic follow-up with links to the portfolio or the next tasting.

StepWhat they did
Metal cards for the teamCustom V1CE metal cards, set up within a day.
A profile for each audienceStaff switch between buyer, investor and partner profiles.
Automatic follow-upNew contacts get a message with links straight after the tap.
A new contact's details are saved in V1CE with one tap

The outcome

  • 27% more contacts from networking events.
  • 35% more follow-ups turned into conversions.
  • $11,500 saved a year on printing and distribution.
  • 900+ hours saved a year on typing up contacts and follow-ups.

Clients comment on the metal cards at events, and the team feels more confident representing the brand.

“Setup was simple. The website provided video guides, and the digital interface made it intuitive. We were up and running within a day.”
Dari-Anna KusevaDari-Anna KusevaHead of Accounts, London Cask Co.

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.