How London Cask Co Captured 27% More Leads with V1CE NFC Business Cards

When your brand is built on elegance and exclusivity, every client interaction needs to reflect that standard, regarding how you exchange contact information. For London Cask Co., networking at high-end events without a modern solution was starting to feel off-brand and ineffective. That’s why they turned to V1CE and adopted an NFC business card system that elevated their outreach, streamlined follow-ups, and perfectly aligned with their image. The result? A 27% increase in lead capture and thousands saved annually. Here’s how they made the switch—and why it’s paying off.

Results: Tangible ROI from NFC Digital Business Cards

Since adopting V1CE, London Cask Co. has seen a measurable improvement in its networking effectiveness and operational efficiency:

• A 27% increase in lead generation from networking events, driven by easier information exchange and timely automated follow-ups
• More than £8,500 ($11,500) in annual savings from eliminating paper card printing and distribution
• An estimated 900+ hours saved annually by reducing manual contact entry and streamlining follow-ups
• Over 5,000 paper cards are eliminated annually, reinforcing the company’s eco-friendly values and reducing its carbon footprint.
• A 35% increase in follow-up conversions, as tracked through digital profile link engagement metrics

“The difference was immediate,” Dari-Anna said. “We went from awkward data entry to one simple tap. It made our networking feel refined, effortless, and totally on brand.”

Background: London Cask Co.—Where Craft Meets Class

London Cask Co. has built a name for itself in the world of fine spirits. Serving a sophisticated clientele of collectors, investors, and connoisseurs, the company’s reputation is rooted in a deep understanding of the craft and the history behind every cask it sells. Whether managing rare whisky portfolios or hosting intimate tastings, its commitment to excellence permeates every interaction.

However, as their client base grew and in-person engagements evolved, the company's traditional networking approach began feeling out of sync. As they entered new markets and attended more events, a consistent and professional method of exchanging contact information became increasingly necessary.

The Challenge: Missed Connections

Despite its impeccable reputation and high-end product offering, London Cask Co. was disadvantaged during networking events and meetings. Without business cards, its teams relied on email threads, verbal exchanges, or online brochures, none of which delivered the polished first impression it aimed for.

“Our team often attends premium events where every detail matters,” said Dari-Anna Kuseva, Head of Accounts. “But without business cards, we risked looking unprepared. People would ask for our details, and we’d be left typing them into phones or scribbling on napkins. It didn’t align with our brand at all.”

Aside from the optics, the lack of an effective contact-sharing tool led to real business consequences. Some new contacts were never followed up with, leads went cold, and valuable client touchpoints slipped through the cracks.

When they considered printing traditional paper business cards, the team realized it would introduce its own issues: recurring printing costs, delays in updating details, and environmental waste—none of which fit with the company’s sustainability goals or preference for flexible, modern solutions.

NFC business cards emerged as a modern alternative. These eco-friendly cards allow users to share contact information with just a tap, making them an efficient and innovative method for networking.

“Without business cards, we risked looking unprofessional. We needed something modern and impactful.”

The Problem with Traditional Business Cards

Traditional paper business cards have long been a staple in professional networking, but have several significant drawbacks. For starters, they can be easily lost, damaged, or misplaced, making it challenging to keep track of important contact details. Moreover, paper business cards often end up discarded within a week, contributing to environmental waste and clutter.

Another major issue is the time-consuming process of manual data entry. Transcribing contact information from paper cards into digital formats is tedious and prone to errors. This inefficiency can lead to outdated or incorrect contact details, hampering effective communication and follow-ups.

In an era when digital solutions are becoming the norm, traditional paper business cards are clearly failing. It’s time to consider a more modern and efficient way to exchange contact details that aligns with today’s fast-paced, eco-conscious world.

The Solution: A Tap Into the Future with NFC Digital Business Cards and V1CE

The team's search for a more elegant and practical alternative led them to V1CE, a platform known for its premium digital business cards and NFC-enabled smart networking tools. V1CE's digital business cards are compatible with Android phones, allowing users to easily share contact details using tap or scan features.

After seeing how easy it was to set up their digital profiles through the V1CE website and being impressed by the option to include features like automated follow-ups, NFC tap technology, and sleek metal cards, the team decided to roll out V1CE.

With a single tap of a contactless business card—or a quick QR code scan—clients could instantly access London Cask Co.’s digital profile. That included contact information, links to product portfolios, event invites, and social media channels.

“Setup was simple,” Dari-Anna recalls. “The website provided video guides, and the digital interface made it intuitive. We were up and running within a day.”

V1CE also offers free features such as unlimited sharing, dynamic QR codes, and a dashboard for real-time management, making it an appealing choice for effective contact management.

These weren’t just smart business cards—they became an extension of the brand.

Implementation

The team was impressed by V1CE’s ability to support multiple profiles under a single card. This feature proved vital for a company like London Cask Co., which caters to multiple audiences: high-end buyers, boutique investors, and hospitality partners.

Team members could switch between profiles depending on the event or meeting, ensuring that every new contact saw the most relevant information. NFC-enabled phones allow instant sharing of contact information through a simple tap on compatible devices, eliminating the need for manual data entry and significantly reducing the chance of human error when exchanging contact details.

CRM integration and automation further enhanced the team’s follow-up strategy. After each interaction, prospects received a personalized message containing direct links to additional resources or upcoming tasting events. This not only streamlined internal processes but also boosted trust and professionalism in the eyes of new clients.

First Impressions That Reflect the Brand

Client reaction was overwhelmingly positive. The sleek design of the custom V1CE metal cards drew comments at events. At the same time, the ability to instantly share a polished digital profile gave the team more confidence when representing the company.

V1CE also enabled the London Cask Co. team to follow up faster and more relevantly. When new contacts received the digital business card, they were invited to engage further via text message, email signature links, or curated follow-up content.

The cards became more than just networking tools—they became a conversion asset.

Expanding the Use Case: Beyond Events

While the cards initially served frontline sales and account managers, other departments quickly saw their potential. The team began issuing cards to event planners and operations staff who frequently met with vendors and logistics partners. Plans are now in place to integrate V1CE cards with their broader digital ecosystem, including using NFC digital business card links in Apple Wallet and Google Wallet.

For a company managing hundreds of client relationships across multiple regions, having one digital card that can serve multiple purposes has proven invaluable.

Conclusion: Connecting Tradition and Technology

London Cask Co.’s shift to V1CE is a testament to the power of digital business innovation done right. The company didn’t just find a better way to exchange contact details—it found a way to elevate its brand image, enhance efficiency, and deliver a smarter experience to every potential client.

In the world of premium spirits, reputation is everything. By choosing a best-in-class digital business card, London Cask Co. ensured that every first impression was memorable, modern, and measurable.

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