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Customer storyAutomotive
Lotus Cars

How Lotus Cars cut CRM data entry 75% and saved $18,000 a year

Paper cards got lost in pockets, and every new contact was typed in by hand. Here is what Lotus changed, and what it saved.

less time on CRM data entry
75%
saved a year
$18,000
better follow-up efficiency
60%
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

“The V1CE CRM system has transformed how we manage relationships. It's not just about making connections; it's about nurturing them effectively.”
James WoodwardJames WoodwardHead of IT Business Partnering & Innovation Hub, Lotus Cars

The challenge

Lotus meets people at trade shows, press launches and partner meetings. Every one of those meetings ended with a paper card.

"The physical cards were easily misplaced," James told us. Getting a contact into the CRM meant typing it in by hand.

Paper cost money too: about 6,500 cards a year, plus printing, shipping and admin. A new title or region meant a reprint.

What they changed

Each person got a V1CE card with the Lotus logo, all run from one team account. The other person taps it and sends their own details back, so the contact lands in the built in CRM, not in a pocket.

StepWhat they did
Event teams firstStaff at exhibitions and press launches got branded cards first.
Contacts into the CRMThe other person taps the card and sends their details back. They land in the CRM, sorted by team.
One team accountA new title or region is one update. The card stays the same.
Rolled out widerSales, partnerships and the executive team now use the cards.
A new contact sends their details back and lands in the V1CE CRM

The outcome

  • 75% less time typing contacts into the CRM.
  • 60% better follow-up efficiency.
  • $18,000 saved a year on printing, shipping and admin.
  • 6,500 paper cards avoided a year.

Lotus now plans to roll V1CE out to more teams.

“Now, our contact exchange is real-time, clean, and engaging.”
James WoodwardJames WoodwardHead of IT Business Partnering & Innovation Hub, Lotus Cars

Want contacts in your CRM without the typing? See your logo on a V1CE card before you pay. Free, takes a minute.

More customer results

Air Canada Vacations64%more contacts at eventsHow Air Canada Vacations captured 64% more contacts at eventsRead case studyTim Hortons Middle East80%less follow-up timeHow Tim Hortons cut follow-up time 80% and stopped running out of cardsRead case studyDillard's50%better contact captureHow Dillard's cut 120,000 paper cards a year and got 3,500 hours backRead case studyFurniture Village70%lower card costsHow Furniture Village cut card costs 70% across 200+ staffRead case study

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.