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Customer storyDesign and strategy
L+R

How L+R turned one tap into 1,200 NFT claims at Mobile World Congress

A paper card couldn't show what a digital studio does. Here is how L+R made one tap the experience.

NFT claims from one link
1,200+
more booth interactions
68%
saved on printing
$7,000
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

“The simplicity of tapping the card and accessing something unique made it an experience. It wasn't just sharing info, it was proving our position as leaders in digital innovation.”
Alex LevinAlex LevinDirector, L+R

The challenge

At Mobile World Congress, thousands of people swap cards in a few days.

For a studio known for digital work, a paper card felt out of step. It couldn't share links or show their products, and it was hard to personalize at scale.

L+R wanted networking to feel like its product: bold, digital and memorable. It also wanted to cut the paper waste that comes with a big show.

What they changed

L+R gave its booth team V1CE cards set to open one link: a page where visitors could claim a unique NFT to mark their visit. A tap or QR scan was all it took, with no app.

StepWhat they did
Set up before the showThe team got cards tied to their own profiles ahead of Mobile World Congress.
One tap, one linkEach card opened a page to claim a unique NFT for visiting the booth.
Managed in one placeContact details and links were updated across the team in real time.
A V1CE card tapped on a phone opens a link instantly

The outcome

  • 1,200+ NFT claims through the card link.
  • 68% more booth interactions, tracked through link clicks.
  • 50% fewer printed materials.
  • $7,000 saved on printing, design and replacement cards.

Updates to landing pages and profiles now take over 70% less time. L+R plans to roll the cards out across the company for launches, investor meetings and client pitches.

Want your next booth to stand out? See your logo on a V1CE card before you pay. Free, takes a minute.

More customer results

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.