Turn every meeting into a sign-up
See your logo on a V1CE card before you pay. Oak Group grew sign-ups 34%.
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How Oak Group grew newsletter sign-ups 34% with bamboo cards
Paper cards and sign-up forms were losing interested people. Here is how Oak Group turned each meeting into a sign-up.
- more newsletter sign-ups
- 34%
- more follow-up replies
- 26%
- saved a year
- $9,500
Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.
Published · Updated
“It starts conversations. People want to know how the card works, how it stores information, and how they can get one too.”
Abbi SyvretDigital Marketing Executive, Oak GroupThe challenge
Oak Group runs trust and fund administration across several jurisdictions, and its people attend a lot of industry events.
They used printed cards and separate newsletter sign-up forms. The two didn't connect.
Interested people slipped away because there was no quick way to turn a chat into a sign-up. Contacts were typed up by hand.
Reprinting cards also clashed with the firm's green goals.
What they changed
Oak Group rolled out V1CE bamboo cards to its executive and marketing teams over a few weeks. Each profile carries a quick link to the newsletter, so a tap or QR scan turns a chat into a sign-up. Staff added the cards to email signatures and video call backgrounds too.
| Step | What they did |
|---|---|
| Bamboo cards for leaders | Executive and marketing teams got bamboo cards in a few weeks. |
| Newsletter link on every profile | A tap or scan takes people straight to the sign-up. |
| On every channel | Cards added to email signatures and video call backgrounds. |
The outcome
- 34% more newsletter sign-ups.
- 26% more replies to follow-up emails.
- $9,500 saved a year on printing and distribution.
- 6,500+ paper cards cut a year.
The team saved more than 1,000 hours of data entry. Oak Group is now rolling the cards out to HR and client onboarding.
“Demonstrating our sustainability credentials to a wider audience was a key factor in choosing V1CE.”
John DoublardChief Technology Officer, Oak GroupWant every chat to end in a sign-up? See your logo on a V1CE card before you pay. Free, takes a minute.
More customer results
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48%more contacts at trade showsHow Salon Services captured 48% more contacts at trade showsRead case studyWant results like Oak Group?
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Written by
Haydn Price
Founder
Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.