Stop losing contacts at trade shows
See your logo on a V1CE card before you pay. Salon Services captured 48% more contacts.
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How Salon Services captured 48% more contacts at trade shows
Paper cards got lost or tossed after every trade show. Here is how Salon Services turned those moments into contacts.
- more contacts at trade shows
- 48%
- saved a year
- $18,000
- better follow-up success
- 62%
Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.
Published · Updated
“We wanted a way to connect with people, not just leave a card behind.”
Ginni RevueltaDirector of Marketing & Communications, Salon ServicesThe challenge
Salon Services' marketing and sales teams work fast-paced beauty trade shows and events.
Paper cards got lost, forgotten or tossed, so follow-up was patchy. Every new job title or promotion meant a reprint.
Paper also had little room. It couldn't hold links, video or the latest promotions, and it didn't look like the brand.
Printing thousands of cards a year also clashed with the brand's eco goals.
What they changed
The marketing team built branded V1CE cards for the people who work events, all managed from one dashboard. A tap or QR scan opens each person's page, and the other person can send their own details back. No app is needed on their phone, and staff keep their card in Apple Wallet or Google Wallet too.
| Step | What they did |
|---|---|
| Event teams first | Marketing and sales staff who work trade shows got branded cards first. |
| Set up in bulk | The marketing team created and assigned dozens of cards at once from the dashboard. |
| Always up to date | New titles and promotions go live on the page, with no reprints. |
| Reviews with a tap | Clients leave a review by tapping the V1CE Review card. |
The outcome
- 48% more contacts at trade shows and events.
- 62% better follow-up success.
- $18,000 saved a year on card design, printing and shipping.
- 17,500 paper cards avoided a year.
Staff saved more than 1,000 hours a year on data entry, card updates and follow-ups.
The team also picked up 400+ more reviews with the V1CE Review card, and now tracks scans and page views to see which messages land.
“The card itself is a conversation starter. It gives our team something to talk about.”
Ginni RevueltaDirector of Marketing & Communications, Salon ServicesWant more contacts from your next trade show? See your logo on a V1CE card before you pay. Free, takes a minute.
More customer results
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55%more contacts at eventsHow Stage Engage captured 55% more contacts at eventsRead case study
50%better contact captureHow Dillard's cut 120,000 paper cards a year and got 3,500 hours backRead case study
80%less follow-up timeHow Tim Hortons cut follow-up time 80% and stopped running out of cardsRead case studyWant results like Salon Services?
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Written by
Haydn Price
Founder
Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.