How Salon Services Captured Additional 48% of Leads with V1CE Digital Business Cards

Traditional networking is broken, and Salon Services PRO knew it. Faced with lost leads and wasteful print cycles, they turned to V1CE digital business cards to modernize their approach. The result? A 100% lead capture rate and over $20,000 in savings. Here’s how they did it.

Transformation: Quantifiable Results from Digital Innovation

The results were immediate and powerful. By moving away from paper cards, Salon Services PRO unlocked significant operational and branding benefits:

• An estimated $18,000 saved annually by eliminating paper card design, printing, and shipping costs
• A 62% increase in follow-up success rates, thanks to accessible, actionable digital profiles
• Over 17,500 paper cards are avoided annually, aligning with internal sustainability goals and reducing the brand’s carbon footprint.
• A 48% boost in lead generation during trade shows and networking events
• Over 1,000 staff hours saved per year, previously spent on manual data entry, card design updates, and follow-ups

V1CE’s NFC business cards also improved the company’s internal brand consistency. Whether an executive or a junior stylist handed out their card, the experience was on-brand, polished, and memorable.


Background: Building Relationships in the Beauty Industry

Salon Services PRO has built a reputation for excellence as a recognized beauty and wellness brand. The company provides top-tier professional products, education, and support across multiple locations. Salon Services PRO understands that how it communicates its brand is just as important as its services.

First impressions matter at trade shows, product launches, and networking events. However, the company found that its old approach to networking, mainly handing out paper business cards, was no longer in sync with its modern, eco-conscious brand image. It was time for a change.

“Our team can effectively connect instead of just dropping off a card. We love V1CE, and as we grow, we will grow with V1CE.”
– Ginni Revuelta, Director of Marketing & Communications, Salon Services PRO

The Challenge: Traditional Networking Wasn't Cutting It - The Rise of Digital Business Cards

Salon Services PRO’s marketing and sales teams often attended high-energy, fast-paced industry events where connecting with clients and partners was essential. However, their existing approach to contact sharing was failing.

Handing out traditional paper business cards felt transactional and impersonal. Too often, cards were lost, forgotten, or tossed aside, leading to missed opportunities and inconsistent follow-up. Paper business cards offered limited room for information, lacked the visual sophistication that the brand stood for, and didn’t allow for easy updates. Every time a staff member’s job title changed or new promotional content needed to be included, cards had to be reprinted.

Digital cards, on the other hand, offer a versatile solution by consolidating multiple content types, such as website links, social media profiles, and multimedia elements, on a single page. Ginni Revuelta, Director of Marketing and Communications, said, “We wanted a way to connect with people, not just leave a card behind.”

The process wasn’t just ineffective, it was also misaligned with the brand’s growing focus on eco-friendly practices. Printing thousands of paper cards yearly contributed to unnecessary waste, and the design-to-print cycle took valuable time away from core business operations.

Discovery and Decision-Making: Finding a Smarter Way to Connect with a Digital Business Card

As Salon Services PRO began rethinking its networking strategy, the team identified three core needs: better branding, smarter lead capture, and a solution that supported sustainability. They needed more than just a digital business card; they needed a scalable, intuitive platform that would allow them to customize, update, and manage contact information in real time.

After researching options, they discovered V1CE, a leader in NFC digital business cards. V1CE stood out for its sleek designs, ease of use, and strong support for customization and sustainability. Its ability to integrate with both Apple and Android wallets, support CRM integrations, and offer customizable landing pages gave the team confidence they’d found a true partner. The convenience of using Apple Wallet for instant sharing of digital business cards was particularly appealing, reflecting the current trend of integrating digital solutions into everyday networking practices. V1CE was considered the best digital business card solution due to its user-friendly interface, extensive customization options, and seamless integration with existing technologies.

With V1CE, each team member could share their digital card with a simple tap on any NFC-enabled phone or by scanning a QR code—no app download required. The cards could include not just basic contact details but also website links, social media profiles, video embeds, and even dynamic email signatures, making every interaction feel rich and personalized.

Implementation: Turning Cards into Conversations by Creating Digital Business Cards

The rollout began with a core group of marketing and sales professionals who regularly attended networking events and client meetings. Each person received a V1CE smart business card, built using the company’s brand colors, company logo, and graphic design elements.

Using V1CE’s intuitive dashboard, the marketing team created digital business cards and assigned them to individual users with just a few clicks. The bulk creation feature allowed them to deploy dozens of cards at once, saving countless hours compared to the traditional print model.

Each card is linked to a customizable landing page that staff can update with the latest promotions, announcements, or personal contact info. The digital format also ensured that every card stayed up to date. If someone changed their job title or wanted to swap in a new promotional video, it could be done instantly—without reprinting. Additionally, users could access virtual backgrounds for video calls, enhancing professionalism and aesthetic appeal during virtual interactions.

The team also embraced features like CRM integration and support for Apple Watch, home screen widgets, and Google Wallet to ensure seamless use across the company’s existing tech stack.

Staff and Client Reactions: Real Connections, Real Results

Salon Services PRO’s team quickly embraced the new digital format. Clients and prospects commented on the modern look and ease of use, while staff appreciated the simplicity and flexibility.

“The card itself is a conversation starter,” said Ginni. “It gives our team something to talk about. It’s no longer about handing something over it’s about making a connection.”

Each V1CE card created an opportunity for deeper engagement by linking directly to the staff member’s customized landing page. From downloadable event calendars and professional bios to social media links and product tutorials, the card became a living extension of the company’s marketing toolkit.

The team also tracked card scans, user interactions, and landing page views, gaining valuable insights into which messages were landing and which contacts were converting into meaningful relationships.

Looking Ahead: Digital Business That Grows with You

Salon Services PRO plans to roll out V1CE cards to the entire team as the company expands. With support for multiple cards per user, staff can have dedicated cards for different regions, product lines, or departments, each with its branding and focus.

The company also explores advanced features like custom domains, professional identity verification, and integrated lead capture forms to improve internal visibility and external conversion rates. The smart business card has become a cornerstone of the company’s digital business approach, whether in virtual meetings, video calls, or in-person salons.

Conclusion: A New Standard for Smart, Stylish Networking

Salon Services PRO’s transformation with V1CE proves that digital networking doesn’t have to feel impersonal. When implemented with intention, smart business cards can elevate your brand, reduce your footprint, and deepen every connection.

With fully customizable cards, real-time updates, and tools designed for large companies and individual users, V1CE helped Salon Services PRO shift from a transactional mindset to a relational one, making every contact count.

Ready to connect better, faster, and more sustainably? Start with V1CE and explore a free plan or tailored enterprise solution today.

Create digital business cards that reflect your brand—and help you grow smarter.