How Tim Hortons Modernised Networking with V1CE

For Faisal Parkar, Head of IT at Tim Hortons Middle East, staying ahead of the curve isn’t just about good coffee. It’s about using technology to streamline everyday processes, such as business cards. That’s why the brand turned to V1CE’s digital business card solution to modernise its networking approach across the region.

As one of the world’s most recognised coffee brands, Tim Hortons has a growing presence across the Middle East. The team regularly engages with vendors, partners, and stakeholders across fast-paced environments where time and efficiency matter. Like many businesses, they relied on traditional business cards to support these interactions. But over time, those physical cards became more of a burden than a benefit.

“Business cards have been part of our professional space for quite a long time and will continue to play an important role,” says Faisal. “However, the need to always have one available with us was daunting.” Whether it was forgetting cards before a meeting, running out during a trade event, or needing updated contact information at short notice, the process lacked flexibility.

Tim Hortons Middle East needed a more modern, digital-first solution that aligned with their innovation strategy and could support more sustainable ways of working.

Exploring a More Efficient Way to Connect

The team first discovered V1CE while exploring new ways to digitise everyday business tools. Their initial interest in the platform came with a healthy dose of caution. As an enterprise operating across multiple countries, Tim Hortons needed to ensure any new solution would meet its quality, security, and long-term scalability standards.

“We had a concern as to how the whole experience would pan out,” Faisal explains. “But all of our queries were answered once we received the first batch of V1CE cards.”

It didn’t take long for the team to see the value. The cards were simple to use, easy to manage, and instantly functional right out of the box. The real standout was NFC technology, which allowed staff to share their digital contact details with a single tap, no apps, no downloads, and no delays.

“The most appealing feature of this card has been its ability to use existing NFC technology to share your information digitally with just a simple tap,” says Faisal. “It transformed the whole networking experience altogether.”

Using V1CE To Upgrade Internal Processes

Beyond the convenience of contactless sharing, V1CE also brought a new level of control to Tim Hortons’ internal processes. Rather than relying on reprints or manual coordination, the IT team could manage card data centrally, ensuring consistency across departments and enabling real-time updates when needed. This reduced administrative overhead and allowed for faster onboarding of new team members, who could start networking effectively from day one.

The digital card experience also proved valuable during large-scale events and regional meetings, where fast-paced introductions are standard and follow-ups are critical. With V1CE, staff no longer needed to worry about running out of cards or missing key contacts. Every tap provided a trackable, professional interaction that aligned with the company’s high standards for operational excellence.

Choosing Bamboo for a Smarter and Greener Experience

Sustainability is a growing focus for businesses across the Middle East, and Tim Hortons was no exception. When presented with material options, the team chose V1CE’s bamboo digital business cards, a premium, eco-conscious option aligned with their values.

“It was a small but meaningful way for us to do our part for the planet,” Faisal shares. The bamboo cards offered the same high performance as V1CE’s other smart business cards, with the added benefit of reducing plastic usage and reinforcing the brand’s commitment to positive change.

The visual appeal of the cards also supported Tim Hortons’ brand image. Sleek, minimalist, and designed to impress, the bamboo cards made a strong impression during meetings and industry gatherings.

Since Implementing V1CE

• Tim Hortons Middle East has eliminated the need to print thousands of business cards annually.
• Follow-up time reduced by 80%
• IT teams no longer manage manual updates or replacement card orders
• Over 90 per cent of internal users reported improved efficiency during client and partner meetings
• The switch to bamboo cards has supported the brand’s sustainability goals and reduced physical waste

A Stronger Digital-First Strategy

Faisal sees V1CE as a product and a long-term partner in the company’s shift toward more innovative business practices. The cards are now used across teams and departments, helping staff simplify their communication and reinforcing a consistent, modern brand experience.

“Our experience with V1CE has been incredibly positive,” he says. “It’s helped us elevate our networking game and made a lasting impact on how we connect with others.”

Faisal now recommends V1CE to other companies across the region who are exploring digital transformation strategies.

“Let them be part of your digital-first strategy for networking,” he says. “They’ve helped us do exactly that.”

Conclusion

Tim Hortons Middle East’s adoption of V1CE reflects a larger commitment to innovation, simplicity, and sustainability. By replacing outdated paper processes with smart, NFC-enabled digital business cards, the team has improved how they connect and elevated their brand image across every interaction. For Faisal and his colleagues, V1CE is more than a modern solution; it’s a more innovative way to do business in a region rapidly embracing the future.