Increased Engagement by 40% with V1CE’s Direct URL [Review]

By switching to V1CE’s NFC business cards, L+R turned simple taps into immersive digital experiences, connected with more attendees, and made a lasting impression in one of the world’s most competitive event spaces.

When preparing for the Mobile World Congress (MWC), one of the world’s most influential connectivity events, L+R saw an opportunity. Rather than merely attending the event and handing out business cards, they wanted to create a moment that reflected who they were: bold, innovative, and immersive.

“The V1CE cards and platform were key to making our company’s experience seamless and gave our prospective customers an opportunity to use a combination of cutting-edge technologies in a meaningful way.”
– Alex Levin, Director, L+R

Transformation: Quantifiable Wins from a Simple Tap

The results of adopting V1CE were immediate and measurable. By shifting from traditional paper business cards to NFC technology, L+R created a smarter, more impactful experience:

A 68% increase in engagement at their booth, tracked via V1CE’s link-click analytics and on-site observations
A 50% reduction in printed materials, helping the company align with its commitment to sustainability
Over 1,200 NFT claims were made through their URL link, significantly increasing post-event brand recall and digital profile visits.
Estimated $5,500 ($7,000) in savings on printing, design, and card replacement costs
Real-time access to landing pages, analytics, and profile updates reduced turnaround time by over 70%

These results helped L+R differentiate itself in a crowded market and left a lasting impression on potential clients and partners.

Background

L+R is an award-winning strategy consulting and digital design studio headquartered in New York. It is known for blending creative storytelling with technological innovation. With a portfolio that spans major global brands and projects at the forefront of blockchain, augmented reality, and UX, L+R is at the cutting edge of digital transformation.

The Challenge: Standing Out in a Sea of Cards

At global trade shows like MWC, thousands of professionals engage, connect, and exchange contact info. The ease and convenience of using digital business cards to exchange contact details seamlessly can significantly enhance these interactions. However, the experience can quickly become transactional, with many simultaneous interactions. Traditional business cards felt out of step for a company that prides itself on custom digital solutions.

L+R needed a more innovative way to connect that would encourage attendees to engage with their brand instantly, access real-time experiences, and form a deeper memory of their interaction.

Printed paper cards couldn’t deliver that. They were challenging to personalise at scale, had a high turnaround time, and created friction in sharing links or showcasing digital products. L+R’s team wanted to remove those barriers, simplify the flow of contact and content exchange, and reduce the environmental impact of paper-based networking.

In short, they wanted networking to be an extension of their product experience, not a formality.

Discovery and Decision-Making: Finding the Right Fit

As they explored options, L+R discovered V1CE, a platform known for its NFC business cards and forward-thinking feature set. One capability stood out: the URL Link feature, which allowed users to embed direct links into each digital card profile. This gave attendees instant access to digital destinations, including NFT drops, token-gated content, and other personalised online experiences.

V1CE’s NFC digital business cards, equipped with NFC chips and optional QR codes, allowed L+R’s team to share contact info and launch digital content with a simple tap or scan, no app required, and full compatibility with iPhones and Android phones. The NFC chip enabled effortless sharing of contact details, making it a modern networking solution.

In addition, V1CE’s sleek branding and physical card designs—available in bamboo, metal NFC cards, and more- offer customised presentations that fit L+R’s design sensibilities. The team selected custom NFC business cards that could represent their design standards, personalised with logos and real-time landing pages.

Implementation: Blending NFC Technology and Brand Storytelling in Real Time

L+R integrated the V1CE platform ahead of Mobile World Congress, equipping their team with NFC cards tied to customised digital profiles. Using the URL Link feature, they created a unique experience for booth visitors: each card linked directly to a Proof of Attendance Protocol (POAP) that allowed attendees to mint a unique NFT, commemorating their engagement with L+R.

No URLs to type, manual data entry, or apps required, including a QR code, enhanced accessibility by providing an additional method for attendees to access digital content. With a single tap, attendees could connect, explore, and engage with L+R’s digital ecosystem.

The rollout was quick and easy. V1CE’s admin dashboard allowed L+R to manage multiple accounts, update contact details, and maintain brand consistency across the team. The field communication between staff and attendees became more than a card exchange, a moment of interaction that embodied L+R’s values and tech capabilities.

User Experience: Seamless Connections That Sparked Conversations

What could have been another card drop turned into a tech-enabled moment of discovery. V1CE’s cards allowed L+R beyond simply exchanging contact details; they created lasting memories with potential customers, reinforced their branding, and turned passive contacts into active digital followers.

Using NFC cards embedded with custom landing pages, social media links, and token-gated content, L+R created a real-world bridge to their online presence. The physical cards served as a trigger point, unlocking access to promotional content, video embeds, or design portfolios, all in a sleek and effortless format.

“The simplicity of tapping the card and accessing something unique made it an experience,” Alex Levin explained. “It wasn’t just sharing info it was proving our position as leaders in digital innovation.”

Looking Ahead: Expanding the Reach of Digital Business Cards

Following their success at Mobile World Congress, L+R plans to roll out V1CE NFC cards across its entire organisation, extending their use to product launches, investor meetings, and client presentations. It is also exploring additional features such as dynamic QR codes, payment links, and CRM integrations to automate lead follow-up.

The company is integrating the cards with its marketing tech stack to monitor visitor behaviour, understand user journeys post-event, and tailor follow-up communication based on data collected at the point of contact.

The ability to personalise cards for each event or campaign and to update contact info or digital assets in real time gives L+R unmatched agility in how they present themselves in every setting.

Conclusion: Redefining What a Business Card Can Do

L+R’s partnership with V1CE is more than a case study in networking efficiency; it’s a glimpse into the future of real-world engagement. By replacing traditional paper business cards with a customised NFC solution, they eliminated the hassle of printing, reduced their environmental footprint, and created new ways to connect.

More importantly, they showed how innovative design can transform ordinary moments into immersive brand experiences when combined with the right technology.

Want to redefine your networking game?
Create your digital business card with V1CE and unlock the full potential of NFC-powered connections.

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