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Customer storyEnvironmental technology

How ecoSPEARS cut paper business cards 100% with bamboo cards

Stacks of paper cards clashed with a green mission. Here is how ecoSPEARS made every introduction match it.

of paper cards gone
100%
better follow-up
60%
saved a year
$4,500
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

“Our V1CE cards save us time, save us money, reduce paper waste, and add a cool, sleek touch for our ecoSPEARS brand.”
Henry WangHenry WangDirector of Marketing, ecoSPEARS

The challenge

ecoSPEARS cleans up pollution, so its brand is built on cutting waste.

The team still handed out recycled paper cards by the stack. They ran out, got lost and went out of date.

For a company with a green mission, that sent the wrong message.

What they changed

The design team worked with V1CE on branded bamboo cards with rounded corners. Each card opens the person's page, where ecoSPEARS added its "Year in Review" video, so every introduction shows the mission.

StepWhat they did
Bamboo cardsBranded bamboo cards replaced recycled paper ones.
Video on every pageEach page plays the company's Year in Review video.
Live updatesStaff update their details any time, with no reprint.
A V1CE bamboo card tapped on a phone opens the page

The outcome

  • 100% of paper cards gone, more than 5,000 a year.
  • 60% better follow-up with new contacts.
  • $4,500 saved a year on printing and shipping.
  • 1,200+ views of the company video in the first quarter.

Staff stopped worrying about running out of cards at events. ecoSPEARS is now rolling the cards out to every department and new hire.

“The cards sparked conversations about our sustainability mission right from the start.”
Henry WangHenry WangDirector of Marketing, ecoSPEARS

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.