Cut paper cards for good
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How ecoSPEARS cut paper business cards 100% with bamboo cards
Stacks of paper cards clashed with a green mission. Here is how ecoSPEARS made every introduction match it.
- of paper cards gone
- 100%
- better follow-up
- 60%
- saved a year
- $4,500

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.
Published · Updated
“Our V1CE cards save us time, save us money, reduce paper waste, and add a cool, sleek touch for our ecoSPEARS brand.”
Henry WangDirector of Marketing, ecoSPEARSThe challenge
ecoSPEARS cleans up pollution, so its brand is built on cutting waste.
The team still handed out recycled paper cards by the stack. They ran out, got lost and went out of date.
For a company with a green mission, that sent the wrong message.
What they changed
The design team worked with V1CE on branded bamboo cards with rounded corners. Each card opens the person's page, where ecoSPEARS added its "Year in Review" video, so every introduction shows the mission.
| Step | What they did |
|---|---|
| Bamboo cards | Branded bamboo cards replaced recycled paper ones. |
| Video on every page | Each page plays the company's Year in Review video. |
| Live updates | Staff update their details any time, with no reprint. |

The outcome
- 100% of paper cards gone, more than 5,000 a year.
- 60% better follow-up with new contacts.
- $4,500 saved a year on printing and shipping.
- 1,200+ views of the company video in the first quarter.
Staff stopped worrying about running out of cards at events. ecoSPEARS is now rolling the cards out to every department and new hire.
“The cards sparked conversations about our sustainability mission right from the start.”
Henry WangDirector of Marketing, ecoSPEARSWant a card that matches your mission? See your logo on a V1CE card before you pay. Free, takes a minute.
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Written by
Haydn Price
Founder
Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.