In a city as fast-paced as Tokyo, standing out in business is tough, especially when running multiple ventures simultaneously. For Josh, an American entrepreneur with a diverse portfolio, the challenge was simple: how do you share the correct contact information with the right people, at the right time? His solution was V1CE.
Josh has spent the last two decades building a multifaceted career in Japan. He runs an online coffee company, operates a client gifting platform, supports inbound tourism, and invests in startup franchises in the U.S. His life is filled with handshakes, introductions, and chance meetings. It’s the ecosystem where a strong first impression and the ability to share relevant contact details instantly make a lasting difference.
But for years, the one thing holding him back was also one of the most basic tools in business: the traditional business card.
“I’d either run out of cards or have the wrong one with me,” Josh says. “My phone number might have changed. I’d be waiting for new cards to get printed. And when you’ve got seven different businesses, it just doesn’t make sense to carry a stack of paper around.” Josh needed a smarter, more flexible way to share information. Something that worked with the rhythm of his work - not against it.
The Networking Struggle of a Multi-Business Operator
For entrepreneurs with one focus, a single paper card might still cut it. But for Josh, traditional cards were never going to be efficient. Some of the challenges he faced included:
• Constantly running out of cards at conferences or trade shows
• Not having the right card for the business he was pitching
• Needing to update contact details but being stuck with old prints
• Losing track of who he’d met and what card he’d handed them
• Wasting time chasing follow-ups that didn’t convert
Even minor missteps, like a typo or an outdated number, could break the flow of a connection. Over time, Josh realised that every reprint was time lost, every paper card thrown away was a missed opportunity, and every outdated contact detail was hurting his image. He needed a single, adaptable tool to carry his professional identity, without the clutter.
Finding V1CE: A Flexible, NFC-Enabled Solution
Josh discovered V1CE while researching NFC business cards online. He’d tried other digital business card solutions but found them too limited. Either they weren’t flexible enough or didn’t offer the control he wanted over how his contact information was presented.
“When I found V1CE, I was skeptical,” Josh admits. “I’d seen similar products, and none had delivered what I needed. But then I saw you could have multiple actions and profiles, and that changed everything.”
Josh opted for the V1CE Plus Membership, which allowed him to create and manage unlimited profiles tailored to a specific business. With a single V1CE card, he could now toggle between contact sets depending on the context, all in real time. That flexibility turned a static card into a dynamic tool. Whether representing his coffee brand at a local event or speaking to investors about a startup opportunity, he now chooses exactly which profile to use, within seconds.
One Smart Business Card, Multiple Use Cases
Josh uses his V1CE smart business card every day. He keeps it in his wallet and has added a digital shortcut to his phone’s home screen. That way, even if he forgets the physical card, he can access his profiles instantly. The typical scenario is simple. He meets someone new, quickly gauges which of his businesses might be most relevant, and taps the card to their phone.
His information transfers directly via NFC or the backup QR code; the recipient can save his contact details to their phonebook in one tap.
“It’s fast and smooth,” Josh says. “And best of all, it’s memorable. People are always impressed. They immediately understand that I’m tech-savvy and serious about how I do business.”
He regularly switches between different business profiles on the fly. For example, during a tourism-related conversation, he might begin with his inbound travel experience, then pivot to his e-commerce venture if he senses a crossover. With V1CE, that transition is seamless.
“I’ve even used two different profiles in a single conversation,” he says. “It’s that flexible.”
Going Beyond Convenience: A Professional Brand Statement
Using a digital business card isn’t just about ease of use - it’s also about making a statement. Josh sees V1CE as part of his personal and professional brand. Not only does it reduce his environmental footprint by eliminating paper waste, but it also demonstrates that he’s forward-thinking. It starts conversations that wouldn’t otherwise happen.
“I tell people I’m not using paper anymore,” he says. “It shows I care about the environment, and it gives me a natural opening to talk about my other businesses. It’s a conversation starter and a credibility builder.”
Because V1CE supports custom branding, he’s been able to create cards and digital profiles that look polished, clean, and consistent across every business, where that level of presentation matters when you’re running multiple ventures in high-trust industries like hospitality and e-commerce.
Since Implementing V1CE
- Josh has eliminated paper business card usage across all seven of his businesses.
- He now switches profiles in under five seconds using the mobile dashboard
- Over 85% of new contacts save their details instantly using NFC or QR
- Manual follow-up time has been reduced by more than 50 per cent
- He estimates saving at least 20 hours per month previously spent printing, updating, or chasing connections
Why V1CE Works for Entrepreneurs Who Do More
Josh’s story concerns adaptability, scale, and connecting efficiently. With V1CE, he no longer carries stacks of paper cards or worries about the proper intro for the right audience. He has a single card and platform that can evolve as fast as his business life demands.
“I always say this to people now: get the Plus Membership and use it properly,” Josh says. “Add the card to your Apple Wallet. Create profiles for every business you run. You’ll never go back to paper.”
For modern entrepreneurs, especially those balancing multiple ventures, V1CE is more than just a card. It’s a smart business card platform designed to help you move faster, waste less, and make stronger, lasting connections.
Conclusion
Gilmar’s shift to V1CE reflects more than just a move away from paper it marks a commitment to innovation, efficiency, and modern client engagement. With smart business cards, their team now networks faster, leaves a stronger impression, and aligns every touchpoint with the brand’s forward-thinking values. In an industry where relationships are everything, V1CE has helped Gilmar stay ahead by making every connection count.
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