Gilmar is one of Spain’s leading real estate firms, operating across major cities like Madrid, Seville, Cádiz, the Canary Islands, and Costa del Sol. With more than 35 international agreements and a reputation for premium service, the company needed a way to elevate its networking tools to match its brand. The solution came in the form of a bamboo digital business card.
Ignacio Mallagray is the Marketing Director at Gilmar. In a competitive industry like real estate, first impressions matter. Whether dealing with international investors or local homebuyers, the ability to quickly and professionally exchange contact details is key to building trust and staying memorable. For years, Gilmar relied on traditional paper business cards to support their teams at meetings, property viewings, trade events, and international conferences. However, this manual approach began to clash with the company’s forward-thinking image over time.
“The issues we faced before V1CE were all tied to inefficiency,” Ignacio explains. “There were sustainability concerns, the cards had limited information, and the manual processes were taking up too much of our time.” In an industry driven by client experience, every detail matters. And outdated business cards were no longer keeping pace.
The Search for a Smarter Solution
Ignacio first encountered V1CE on Instagram and again while attending a real estate industry conference. The idea of an NFC-enabled digital business card that could seamlessly share contact information with a single tap immediately stood out.
“It caught our attention right away,” Ignacio says. “We knew it had the potential to revolutionise the way we network at Gilmar.”
But like any established brand, Gilmar approached the technology with caution. Their initial concerns were focused on three key areas: data security, user adaptability, and the overall cost-effectiveness of rolling out the platform across their teams. They needed a secure, easy-to-use solution aligned with the company’s commitment to innovation and quality.
What ultimately won them over was how effortless V1CE made contact sharing. “The most appealing feature was the simplicity,” Ignacio explains. “Just one tap, and your contact details are transferred. It felt futuristic—and it worked instantly.”
The Bamboo Card That Changed the Game
The team reacted immediately when the first batch of V1CE cards arrived at Gilmar.
“We were super impressed,” Ignacio says. “The bamboo design was sleek, professional, and totally aligned with our brand’s image of sustainability and luxury.”
But it wasn’t just about the look. The setup was simple, and the user interface was intuitive. Team members across departments could get started in minutes without needing technical training or IT support.
The V1CE smart business card also eliminated friction in daily operations. Whether an agent attended a networking event, greeted a client at a property showing, or met investors abroad, they could now share their information instantly, without relying on printed cards, outdated spreadsheets, or follow-up emails.
Real Results in a Relationship-Driven Industry
Since adopting V1CE, Gilmar has seen a noticeable difference in how its agents network.
“We’ve observed an increase in both networking efficiency and data accuracy,” Ignacio says. “Our contacts now receive clean, consistent information, and we don’t have to worry about someone inputting the wrong phone number or email address later.”
More importantly, the shift to a digital-first networking tool has helped Gilmar project the modern, agile brand image they’ve worked hard to build.
“In our market, image is everything. Clients see us as more innovative and fresher than before,” Ignacio explains. “That matters when you’re trying to win trust and build long-term relationships.”
What began as a solution to a logistical problem quickly became a strategic advantage. Gilmar is now recognised not just for its real estate expertise but also for adopting technology to improve client interactions.
Since Implementing V1CE
- Gilmar has eliminated the need for paper business cards across its frontline teams
- 72% Boost in lead generation
- Contact errors and duplicate data entries have dropped by 95 per cent
- New agent onboarding is faster thanks to easy setup and intuitive design
- The brand is perceived as more innovative in client-facing situations and investor meetings
Looking Ahead
For Ignacio and his team, V1CE is not just a tool; it’s part of the brand’s future.
“Our experience with V1CE has been super positive,” Ignacio says. “It’s not just changing how we network at Gilmar, it’s changing how networking works in the real estate sector overall.”
The team continues to use the V1CE platform actively and is already looking forward to future updates and features.
“We’re thrilled with the collaboration,” Ignacio says. “And we’ll be using V1CE for many years to come.”
Conclusion
Gilmar’s shift to V1CE reflects more than just a move away from paper, it marks a commitment to innovation, efficiency, and modern client engagement. With smart business cards, their team now networks faster, leaves a stronger impression, and aligns every touchpoint with the brand’s forward-thinking values. In an industry where relationships are everything, V1CE has helped Gilmar stay ahead by making every connection count.
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