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Customer storyTravel
Air Canada Vacations

How Air Canada Vacations captured 64% more contacts at events

Paper cards could give details out but never bring any back. Here is what Air Canada Vacations did instead.

more contacts at events
64%
better follow-up
50%
saved a year
$7,800
Haydn Price
Haydn Price

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.

Published · Updated

“Clients and partners love the cards. It feels premium and aligns with our brand, and at the same time, it solves real business challenges around connection, follow-up, and sustainability.”
Julia LucarelliJulia LucarelliFacilities Manager, Air Canada Vacations

The challenge

Air Canada Vacations' teams meet customers and partners at events and meetings.

Paper cards were easy to lose. They could hand details out but never bring any back.

Once a card was handed over, there was no next step and no way to know if the person remembered.

Printing and binning thousands of cards a year also clashed with the company's green goals.

What they changed

Sales and customer facing teams went first, each with a branded V1CE metal card. With contact exchange, one tap shares their details and saves the other person's at the same time. An automatic follow-up by WhatsApp or email goes out straight after.

StepWhat they did
Sales teams firstSales and customer facing staff got branded metal cards.
Two-way exchangeOne tap shares their details and saves the other person's.
Automatic follow-upA WhatsApp or email message goes out after each exchange.
Always up to dateJob titles and details are edited live, with no reprint.
A contact taps a V1CE card and sends their details back

The outcome

  • 64% more contacts at events and meetings.
  • 50% better follow-up response.
  • $7,800 saved a year on printing and redesigns.
  • 6,000+ paper cards avoided a year.

Updating titles and details is 70% faster. The company is now looking at rolling V1CE out to marketing, partnerships and leadership.

“We needed a modern, efficient, and eco-friendly solution.”
Julia LucarelliJulia LucarelliFacilities Manager, Air Canada Vacations

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Haydn Price

Written by

Haydn Price

Founder

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.