Get contacts back, not just cards out
See your logo on a V1CE card before you pay. Air Canada Vacations captured 64% more contacts.
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How Air Canada Vacations captured 64% more contacts at events
Paper cards could give details out but never bring any back. Here is what Air Canada Vacations did instead.
- more contacts at events
- 64%
- better follow-up
- 50%
- saved a year
- $7,800

Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.
Published · Updated
“Clients and partners love the cards. It feels premium and aligns with our brand, and at the same time, it solves real business challenges around connection, follow-up, and sustainability.”
Julia LucarelliFacilities Manager, Air Canada VacationsThe challenge
Air Canada Vacations' teams meet customers and partners at events and meetings.
Paper cards were easy to lose. They could hand details out but never bring any back.
Once a card was handed over, there was no next step and no way to know if the person remembered.
Printing and binning thousands of cards a year also clashed with the company's green goals.
What they changed
Sales and customer facing teams went first, each with a branded V1CE metal card. With contact exchange, one tap shares their details and saves the other person's at the same time. An automatic follow-up by WhatsApp or email goes out straight after.
| Step | What they did |
|---|---|
| Sales teams first | Sales and customer facing staff got branded metal cards. |
| Two-way exchange | One tap shares their details and saves the other person's. |
| Automatic follow-up | A WhatsApp or email message goes out after each exchange. |
| Always up to date | Job titles and details are edited live, with no reprint. |

The outcome
- 64% more contacts at events and meetings.
- 50% better follow-up response.
- $7,800 saved a year on printing and redesigns.
- 6,000+ paper cards avoided a year.
Updating titles and details is 70% faster. The company is now looking at rolling V1CE out to marketing, partnerships and leadership.
“We needed a modern, efficient, and eco-friendly solution.”
Julia LucarelliFacilities Manager, Air Canada VacationsWant contacts back from every event? See your logo on a V1CE card before you pay. Free, takes a minute.
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Written by
Haydn Price
Founder
Founder of V1CE. I've helped 510,000+ professionals swap paper cards for a card that gets their contacts back.